Know Thine Audience

I just received the first issue from my one-year subscription to The New York Review of Books. The promotional cover says, prominently, under an image of (what I take to be) Sonia Sotomayor: "Welcome Wise Reader!"

Oh, sweet NYRoB: I may not be a wise Latina - or a wise anything, for that matter - but my, how you do flatter! Make that a two-year subscription.